Meet the Minds Behind Your Growth

Our experts build the systems that turn growth goals into predictable results.

Strategic Advisors Who Architect Repeatable Revenue Systems

At Aurex GTM, our team is passionate about helping growth-stage companies move beyond founder-led sales. We combine strategic insight with hands-on execution to design systems that drive measurable, scalable revenue.

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Leadership & Team Members

Michael Fedynyshyn “Fedy”

Michael Fedynyshyn “Fedy”

Founder & CEO

Fedy helps growth-stage companies transform fragmented sales efforts into structured, scalable revenue engines. With over 25 years of experience across sales strategy, operations, and execution, Fedy specializes in guiding companies through the critical inflection point where growth becomes inconsistent and difficult to scale.

Prior to founding AUREX, Michael served as Chief Customer Officer at a leading sales consulting firm and has held senior leadership roles at organizations including Zoom First Data, Early Warning Services and Thomson Reuters. He has led large-scale revenue initiatives, including scaling sales strategy across North America during periods of hyper-growth and implementing operational systems that significantly increased accountability and performance across sales teams.

At AUREX, Michael focuses on revenue architecture—designing and implementing the systems that drive predictable growth. His work spans go-to-market strategy, sales process design, pipeline and conversion optimization, and revenue operations. Known for his hands-on, operator-led approach, he works directly with leadership teams and frontline reps to diagnose root causes, implement structured processes, and drive measurable outcomes.

Fedy’s philosophy is grounded in a simple principle: growth does not scale through effort alone—it scales through systems, discipline, and execution. His ability to challenge assumptions, align teams, and translate strategy into action has made him a trusted partner to founders navigating the transition from founder-led selling to a repeatable, scalable revenue model.

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Ashlund Dunaway

Ashlund Dunaway

GTM Strategy, Sales Architecture & Customer Experience

Ashlund Dunaway is a go-to-market operator with over fifteen years of experience helping growth-stage companies build and scale revenue systems. She specializes in translating executive vision into structured, repeatable execution across sales, customer success, and the full customer journey.

At AUREX, Ashlund works at the intersection of GTM strategy, sales architecture, and customer experience, helping clients move from fragmented efforts to a cohesive, scalable revenue engine. Her work spans defining ideal customer profiles and messaging, designing sales processes, and aligning teams from first touch through post-sale retention. 

Ashlund’s core strength lies in bridging strategy and execution. She partners closely with leadership teams to clarify priorities, design practical systems, and ensure those systems are adopted at the front lines. From hiring and assessing top talent to refining the customer journey and improving conversion across the funnel, she brings both structure and momentum to organizations at the growth inflection point.

Ashlund recently completed the Wharton Executive Education Chief Revenue Officer Program to further support a versatile, results-driven approach.

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Declan Watts

Declan Watts

Revenue Engineering & Operations

Declan Watts is a revenue operations specialist who builds the systems, data infrastructure, and processes that turn sales activity into measurable, scalable performance. With a strong foundation in both technical execution and frontline sales support, he plays a critical role in operationalizing AUREX’s revenue architecture.

At AUREX, Declan leads Revenue Operations (RevOps) and pipeline engineering, ensuring that CRM systems, reporting frameworks, and sales workflows are structured for clarity, accuracy, and scale. He works directly within platforms like Salesforce and HubSpot to implement clean data structures, define key metrics, and build dashboards that give leadership real-time visibility into pipeline health and performance.

Declan also brings deep expertise in SDR development and execution, supporting teams with ICP definition, messaging frameworks, and daily workflows that drive consistent pipeline generation. His ability to connect strategy to execution ensures that outbound efforts are not just active—but effective and measurable.

With a background in financial analysis and revenue accounting, Declan approaches operations with analytical rigor, ensuring that forecasting, conversion tracking, and reporting align with both growth goals and operational discipline.

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Rich Adams

Rich Adams

Sales Execution & Coaching

Rich Adams is a go-to-market leader with over 20 years of experience helping companies translate sales strategy into consistent, high-performance execution. At AUREX, he focuses on strengthening frontline sales effectiveness—working directly with leaders and reps to improve how deals are run, advanced, and won.

Rich specializes in sales execution, coaching, and performance development, helping teams improve discovery, sharpen qualification, and increase conversion across the funnel. His hands-on approach ensures that defined sales processes are not just built—but adopted, reinforced, and executed consistently in real selling environments.

Having supported organizations ranging from early-stage startups to high-growth companies like Zoom, Rich brings a practical understanding of what it takes to scale performance under pressure. He works closely with sales leaders to elevate team standards, build coaching frameworks, and create accountability systems that drive measurable improvements in pipeline progression, deal quality, and win rates.

Rich is also focused on helping teams integrate modern tools and AI into their workflows—enhancing productivity without losing the human connection that drives successful sales outcomes.

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Dan McDermott

Dan McDermott

Revenue Messaging & Pipeline Systems

Dan McDermott is a go-to-market strategist specializing in messaging, content-driven pipeline generation, and outbound performance. At AUREX, he focuses on building the communication systems that connect positioning to revenue—ensuring that what companies say in the market translates directly into pipeline and sales outcomes.

With over two decades of experience across marketing, sales, and team development, Dan helps organizations clarify their unique value, articulate it effectively, and deploy it consistently across channels. His work spans strategic messaging, outbound campaigns, and content systems that drive measurable engagement and conversion.

As the founder of Stick & Grow, Dan has developed frameworks that transform content into a structured pipeline engine—helping teams move beyond ad-hoc posting and disconnected campaigns to a deliberate, repeatable approach to generating demand.

At AUREX, Dan works closely with leadership and sales teams to align messaging with the broader revenue system—ensuring consistency from initial outreach through deal progression. He also trains teams to execute effectively, improving how they communicate value, engage prospects, and convert opportunities.

Dan’s approach bridges strategy and execution, combining clear positioning with practical systems that drive results. His work ensures that messaging is not just compelling—but operationalized, measurable, and directly tied to revenue growth.

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Aysha Kindt

Aysha Kindt

Channel Development & Partner Enablement

Aysha Kindt specializes in building and scaling channel ecosystems that drive leveraged, partner-led growth. At AUREX, she focuses on designing and operationalizing partner strategies that extend market reach, accelerate pipeline generation, and create scalable revenue beyond direct sales efforts.

Aysha brings deep experience helping growth-stage and mid-market organizations move from informal partnerships to structured, high-performing channel programs. Her expertise spans partner strategy, recruitment, enablement, and performance alignment, ensuring partnerships are not only formed, but productive, measurable, and tied to revenue outcomes.

She brings a systems-oriented approach to channel development, helping organizations define ideal partner profiles, build repeatable onboarding and enablement frameworks, and create co-selling motions that drive real pipeline. Her work ensures partners are equipped, engaged, and accountable, turning channels into a consistent and scalable growth lever.

At AUREX, Aysha partners closely with leadership teams to integrate channel strategy into the broader revenue engine, aligning it with GTM positioning, sales execution, and revenue operations. The result is a cohesive approach where partnerships are not an add-on, but a core driver of growth.

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